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egan digitizing sneaker culture, creating social media comm

Posted by yaya2017 
egan digitizing sneaker culture, creating social media comm
April 01, 2020 09:07PM
Just as fashion saw major shifts across all facets Nike Air Max TN Mujer of business this past decade, so did footwear. Now a multi-hundred-billion dollar industry, footwear owes much of its meteoric Adidas Superstar Dámské rise to sneakers and its surrounding culture. Once a niche underground world living within long release lines and internet forums, this collecting subculture found its way into the mainstream, becoming the launching point for many Nike Air Max 270 Mujer young people’s infatuation with fashion.Sneakerheads were thrusted into the global spotlight when certain coveted releases during the early part of the decade Nike Air Force 1 Femme caused absolute pandemonium. News outlets, local and international, covered the chaos Nike Air Max 95 Dámské that ensued at malls and boutiques alike, from the overnight campers, to the fights, riots and arrests. Despite the apparent dangers Nike Air Vapormax Femme however, people became fascinated by this world, the camaraderie it promotes and the status it brings. Now it seems everyone has a sneaker “collection” at home.

. Brands and retailers looked at the disarray that was now following Nike Air Max 95 Femme traditional in-store releases, and began digitizing sneaker culture, creating social media communities, online raffle systems, augmented reality experiences and more.Soon, Nike Air Force 1 Mujer demand for product, vintage and new, outgrew supply, leading to the Nike Air Max 90 Mujer secondary market boom of the latter half of the decade. It’s no longer just eBay and traveling conventions, but now there’s a whole stock market for Adidas Superstar Womens sneakers, keeping track of their value in real time. Heritage auction houses like Sotheby’s Nike Internationalist Womens have even brought their curatorial expertise and prestigious clientele to the reselling community, offering some of the rarest sneakers Nike Air VaporMax Mujer in the world to its most serious collectors.

The decade wasn’t all hype and digital reconstruction however, as the past 10 years also brought about some of the most advanced and rather necessary footwear innovations in history. Adidas Superstar Femme From 3D-printed sneakers and auto-lacing systems, to sustainable, fully-recyclable footwear, the industry is primed for a bigger, brighter and more responsible Adidas ZX Flux Womens future.But before we enter the 2020s, we wanted to highlight some of the most Adidas Superstar Dam influential sneakers of the last decade, kicks that have helped propel many of the aforementioned industry shifts. Here they are, the 12 most Adidas ZX Flux Femme important sneakers of the 2010s in chronological order.
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