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company gain more traction.The retailer also worked with P

Posted by yaya2017 
company gain more traction.The retailer also worked with P
January 10, 2020 02:20AM
“Opening on Fifth Avenue is a big investment and a commitment to the American market,” Puma CEO Adidas Superstar Womens Bj?rn Gulden told FN. “It’s an interactive place where consumers can talk to us and we can talk to them. We’re showcasing Nike Air Max 270 Womens the brand in a way we haven’t done before, and we’re learning a lot from the conversations Nike Internationalist Mujerwe’re having Nike Dunk Sky High Mujer with the consumer.”Puma has further connected with consumers through its robust ambassador Nike Air Vapormax Damen roster of celebrities and athletes.Among its latest developments, the company released a shoe and www.anwaltskurse.de apparel collab in November with luxury fashion house Balmain that Cara Delevingne created; it delivered singer Selena Gomez’s second collection of shoes and apparel; and it produced prison reform–themed sneakers Nike Air VaporMax Damen backed by rapper Meek Mill.

Puma also strengthened its growing NBA player roster by signing several star athletes, including New York Knicks rookie RJ Barrett and Los Angeles Lakers baller Kyle Kuzma, an athlete who is also Nike Air Max 720 Womens fond of fashion.“I chose to sign with Puma because of the positive way they were trending,” Kuzma said. “It’s a Adidas ZX Flux Femme great company that’s been around for years, and they understand what the athlete wants. Nike Air Max 270 Mujer They’ve given me a lot of Nike Air Max 90 Femme creative control on certain things and allowed me to have some input.”From a product Nike Air Max 95 Mujer perspective, Puma further cemented itself as a lifestyle standout. Specifically, key retail partners Nike Air Max 720 Mujer such as Foot Locker had success with the brand’s court looks, classics and lifestyle runners, led particularly by the RS-X, a chunky silhouette offered in a multitude of bold colors.

“The business was reinvigorated Nike Air Max 90 Damen by the fashion running products. [Puma] capitalized on the trend in the fashion running space,” said Foot Locker EVP and North America CEO Jake Jacobs. “That’s the main thing that’s turned their business around, and the Adidas ZX 700 Womens consumer is responding to it.”“Puma started to connect more relevantly from a cultural standpoint in the Adidas ZX Flux Womens marketplace [in 2019], and a lot of the things they’re doing are working,” Jacobs said. “They’Nike Air Max 270 Damen ve got quite a bit of positive Nike Blazer Low Mujer momentum.”Looking ahead, Gulden is ambitious on Puma’s behalf and wants to see Nike Air Max TN Femme the company gain more traction.The retailer also worked with Puma on other initiatives that included Nike Internationalist Mujer delivering its Helly Hansen collaborative collection and exclusively stocking its Hacked series of altered iconic sneakers.
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