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court, Nike decided it was great e

Posted by caicai2017 
court, Nike decided it was great e
July 09, 2019 09:12PM
In 1984, Nike teamed up with Michael Jordan to launch Jordan Brand, a brand of shoes and athletic wear built around the player. At the time, Nike was a struggling brand selling running shoes with an idea to reinvent itself as a company for athletic stars.Unfortunately for Nike, Jordan really wanted to work with Adidas. But, Adidas wasn't really an option for Jordan, as the company was undergoing a leadership shift at the time.Converse, the shoe Jordan wore Nike Air Max 97 Damen while playing for Nike Air Max 270 Damen the University of North Carolina, wanted to sign Jordan, but it already had celebrity athlete endorsers in Magic Johnson and Larry Bird.Converse made Jordan an offer, but he reportedly wasn't excited by it and didn't know where he would fit in Nike Air Max 2017 Womens the brand's already star-studded lineup.Still, Jordan made one last attempt at his dream company, taking Nike's Nike Air Max 720 Donne offer to Adidas and asking them to come "anywhere close" to the offer. It didn't work out with Adidas, and Jordan ultimately signed with Nike.Nike wanted to build an entire line around Jordan's almost-superhuman ability to dunk, according to ESPN.Once Jordan was on board, he began wearing the brand's shoes on the court. The first Nike shoe he wore in the NBA was the Nike Air Ship seen below.The very first pair that he wore from his eponymous brand was called Air Jordan I. It caused Nike Air VaporMax Donne a lot of commotion both on and off the court.The shoes were originally released to Nike Air Max 720 Mujer stores in April 1985, and they were an instant hit. ESPN reported that Nike had sold $70 million worth of the shoes by May — just a month into the release — Adidas Superstar Dames and that the Air Jordan brand had made Nike more than $100 million by the end of the year.Nike cofounder Phil Knight Nike Air Huarache Damen called the success of Air Jordan I "the perfect combination of quality product, marketing, and athlete endorsement."Athlete endorsement is a strategy that many companies have employed over the years. From burgers to cellphones, NBA players are great at selling just about anything.Naturally, when one of the best players of all time — arguably the best athlete of all time — started selling sneakers, his fans wanted to get their hands on them.When MJ first donned those Chicago Bulls-colored sneakers, the NBA had a rule about having all players in primarily white shoes.Jordan was fined $5,000 for wearing the shoes, but instead of taking them off the court, Nike decided it was great exposure for the brand and chose to pay all of MJ's fines so he could continue to wear Nike Air Max 1 Damen the Adidas ZX Flux Damen shoes.Fans saw Jordan do things his own way when it came to Adidas Superstar Womens playing the game, but this was the first time they saw him make what was essentially a huge fashion statement, Matt Cohen, VP of business development and strategy at GOAT Group, told Business Insider.Two longtime Air Jordan collectors and members of the sneaker community told Business Insider their love for the brand started when they were kids watching MJ Adidas Superstar Damen play ball.
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