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Influencer caught in public spat with local jewellery brand owner

Posted by sonn2019 
Influencer caught in public spat with local jewellery brand owner
August 07, 2019 11:58AM
Influencer caught in public spat with local jewellery brand owner



A local jewellery brand known as “By Invite Only” is caught in a public spat with an influencer it was looking to work with. This has resulted in other brand owners siding with By Invite Only, sharing their working experiences with the influencer named Elaine Heng (known as Elaine Jasmine online).Cheap Jewelry Websites

The saga unfolded when Trixie Khong, owner of online jewellery store By Invite Only, posted a series of screenshots detailing her experience working with Heng. Heng was called out for not delivering a social media post promoting Khong’s brand after multiple alleged chases, and eventually asked for a refund, which also faced delays.

Heng decided to also publicly address the matter in an Instagram Live story and Instagram post to give her side of the story. Along with explaining what led to the delays, Heng also revealed that the products sent to her were also of “poor quality” and was not something she wanted to share with her followers.

Since the story unfolded, multiple brand owners have also come out with their own screenshots which detail similar working experiences with Heng. This included Sylvia Lim, owner at Vivre Activewear, a locally-based active wear shop and brand owner of MFW , Malvina Fransisca Wijaya.

When contacted by Marketing, Khong said in a statement that the brand would not be pursuing legal action now that it has been refunded. While no formal contracts were signed in the process, emails with the brief for the engagement are available as evidence of consent to the partnership.
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